Pinterest Ad Specs Explained

Pinterest is a unique platform with a singular goal: inspiration and new product discovery. It’s a place where users spend 2x more per month than any other social network, making it an ideal platform for brands to grow their audience and drive traffic/conversions. The key to a successful Pinterest campaign is understanding the latest ad specs, which have been updated for 2024. This article will help you understand the ad formats and specifications that work best for Pinterest so you can create engaging Pins that deliver results.

Pinterest Ad Specs Explained

Whether you’re a Pinterest Ad Specs Explained  or an experienced digital marketer, it’s important to keep up with the latest advertising specifications and guidelines for each format. Ad specs are a benchmark for quality and performance, and not following them will result in poor ad placement and lower-than-expected ROI.

Pinterest has 6 different ad formats, each with its own set of creative specifications and capabilities to meet key campaign goals. Each ad type has its own specific bidding strategy and will perform differently depending on your objectives.

Static Pin ads are one of the most common ad types on the platform. They feature a single image and look very similar to organic Pins on the home feed with only a small ‘Promoted’ label to identify them as paid ads. These ads allow up to 100 characters for a title and 500 for a description.

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Video ads are a great way to engage with viewers and increase brand awareness on Pinterest. These ads can be up to 15 minutes long and can use either a 1:1 or 2:3 aspect ratio. Pinterest also offers a more immersive ad format called Idea Pins that allows you to include multiple videos, images, lists, and custom text in a single Pin.

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